This of course runs counter to conventional marketing, which has always contended precisely the opposite, i.e. The core of HTC's argument is based around the idea that using fewer, larger pixels on a sensor that's the same size as the 8 or 13MP units found in competitors should offer better image quality. 'Ultrapixels' is essentially a marketing term that has been coined by HTC to describe pixels that are larger than those on competing models. The HTC One is not the first smartphone to sport a fast lens and OIS, but its 4 'ultrapixel' CMOS sensor is a novelty in the mobile space. Like its predecessor, the HTC One comes with a fast F2.0 lens but also offers an optical image stabilization system, making it, at least on paper, an ideal low-light imaging smartphone. While all the general device specifications leave no doubt that the One is a high-end device, HTC has put special emphasis on its flagship phone's image capturing capabilities.

The photosites on the camera sensor in the HTC One are approximately the same size as those in enthusiast compact cameras such as the Pansonic Lumix LX7. The HTC One swaps the One X's polycarbonate body for a beautiful all-metal unibody design which houses a 4.7-inch 1080p Full-HD screen, 2GB RAM and a Snapdragon quad-core processor. With its 8MP camera, fast F2.0 lens and a 1.5GHz multi-core processor, last year's One X was no slouch, but the new 2013 flagship has been improved in almost every area. While HTC's 2012 flagship device, the One X, got rave reviews and was universally praised by technology writers as one of the year's best devices, it could not match expectations in the marketplace where many consumers found Samsung's Galaxy S3 to be the more compelling choice.Ģ013 could therefore be a 'make-or-break' year for HTC and it seems the company has done everything it could to prepare itself. However, in the more recent past HTC has been struggling to compete with its bitter Korean rival Samsung. It also designed and manufactured the first Android phone in 2008, the T-Mobile G1/HTC Dream. The Taiwanese manufacturer got very early into the game with its Windows mobile devices, many of them marketed under carrier brand names. HTC is a pioneer in the smartphone world. We focus on camera features, performance, and image quality.

DPReview smartphone reviews are written with the needs of photographers in mind.

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